Copywriting is an often-overlooked aspect of website design, but it shouldn't be. Copywriters are the people who ensure that your customers don't just read your content, they understand and remember it. This article will go over what copywriting is and why you need to invest in a good copywriter for your website.
Copywriting is the art of writing persuasive, interesting content for your website and anywhere else in your business you use the written word. This includes everything from a blog article, the text on your homepage, and especially the descriptions of your products and services. Copywriting can have a significant impact on whether or not prospects choose to do business with you.
The goal of well-written content is to keep the reader interested and engaged, and also usually getting them to take action. Good copywriters know how to write calls to action that encourage visitors to buy from you, sign up for your newsletter, or contact you for more information.
A good copywriter will use persuasive words and phrases that resonate with the kind of people who would be interested in doing business with you. They'll also use language designed to keep readers on your website as long as possible so they can learn more about what you do.
The first step to creating good copy is knowing your audience. Who are you writing for? What do they need from you? A simple way to find out what people want is by asking them, but often the most compelling content comes from being able to write in a style that reflects who your customers are and how they think.
Once you know who you're writing for, it's time to come up with a tone that resonates with your audience. This will be different depending on what kind of business you have and who you are as an individual or team. For example, if you run a financial services website, the content should sound much more formal than if you were running a children's clothing store.
Once you've got your tone nailed down, it's time to start writing! Be sure to keep paragraphs short and use active language that encourages readers to take action. Headlines are also important, so be sure to spend some time crafting headlines that will grab attention and make people want to read more.
In the end, good copywriting is all about knowing your audience and speaking to them in a way that makes them want to listen. If you can do that, you're well on your way to creating website content that will help your business succeed.
One of the best ways to improve your website's Google search ranking is to ensure that the content on your website includes keywords related to what people are searching for in relation to your business. This is where a good copywriter can help.
Copywriters who are familiar with Search Engine Optimisation, or SEO for short, can work those keywords into your website's content in a way that doesn't sound forced or artificial. They'll also know how to use keyword density (the number of times a keyword is used on a page) to make sure your website is as search engine friendly as possible, while still sounding natural.
If you want to improve the position of your website in the search engines, a copywriter who is familiar with SEO for short, is essential. They'll make sure that the content on your website is effective in reaching both your target audience and the search engines. Your website will appear higher in search rankings for the types of queries your ideal customers use, helping you to acheive your business goals more effectively.
Improving your website's ranking within the search engines can take time, but it's well worth the investment. By using the right keywords and working with a skilled copywriter, you can create website content that will help your business succeed.
There are many examples of great copy throughout the web, but here's a few that stand out as being particularly compelling.
Copy that sells: Apple
One of the best examples of effective copywriting can be found on Apple's website. While they have a lot to say, their content is easy to read and always includes a strong call to action. They also use images and videos to help sell their products, which is an important part of any good copywriting strategy.
Clear and concise: The Economist
The Economist is a great example of a company that knows how to keep their content clear and concise. Their website is easy to navigate, and the writing is straightforward and to the point. This makes their website an excellent resource for people who want to learn more about current events without having to wade through a lot of unnecessary information.
Persuasive and engaging: Charity Water
Charity Water is a non-profit organization that does an excellent job of using persuasive copywriting to engage their audience. Their website is full of stories about the people they've helped, and the writing is emotional and inspiring. They also use images and videos to great effect, which is another important part of an effective copywriting strategy.
Copywriting is an important part of any website, but it's especially critical for businesses that are trying to sell a product or service online. By working with a skilled copywriter, you can create great content that will improve your business' Google ranking and help you achieve success online.
If you’re ready for some fresh new words on your site or need a complete overhaul of your content, contact Pedwar today!