1. Home
2. 
3. Blog
4. 
5. Five Simple Ways Your Website Can Bring in More Enquiries

Five Simple Ways Your Website Can Bring in More Enquiries

1. Make Contact Effortless

When visitors decide they want to contact you, friction kills momentum. If your phone number is buried in the footer or your contact form is complex, you risk losing the enquiry.

What to do:

• Place your phone number or primary contact method prominently in the header or at the top of every page.
• Include a short, simple contact form on key pages such as your services page.
• Use clear, persuasive calls to action like "Request a quote" or "Let’s talk" rather than a generic "Submit".

Why it works:

While precise contact form simplicity data varies, average website conversion rates are around 3.68%, while top performers reach 11% or more. Source.

2. Build Trust Instantly

Visitors often arrive without prior knowledge of your business. They need reassurance that you are credible, capable and trustworthy, especially if you are selling expertise rather than a product.

What to do:

• Include testimonials or short case studies from real clients.
• Mention your location if you serve a local area, for example, "Based in Swansea" reassures South Wales customers.
• Display recognisable client logos with permission or examples of past work.
• Write an About page that is personal, clear and free of fluff.

Why it works:

Trust signals such as testimonials and case studies can increase conversions. Landing pages that include testimonials convert 34% higher on average. Source.

3. Show the Results, Not Just the Service

Your site should communicate what you achieve rather than simply what you do. A visitor is not buying "web design"; they are buying better visibility, smoother processes and more enquiries.

What to do:

• Use case studies that include measurable results, for example, "increased leads by 40% in three months".
• Focus on the outcomes of your service, not only the features.
• Use visuals such as before and after comparisons or simple graphs to make results tangible.

Why it works:

Websites that emphasise user benefit instead of service detail perform better. Across 41,000 pages studied, the median conversion rate was 6.6%. Source.

4. Keep It Fast and Mobile-Friendly

Loading speed and mobile usability strongly influence whether a visitor stays long enough to contact you. A slow or clunky site undermines credibility and costs you leads.

What to do:

• Test your website speed with Google PageSpeed Insights and aim to load within about three seconds.
• Ensure every page is fully responsive on mobile and tablet.
• Optimise images, reduce unused code and simplify page layouts.

Why it works:

Pages loading in 2.4 seconds had a conversion rate of 1.9%, but at 4.2 seconds that rate fell below 1%. Source. A one‑second delay can cut conversions by up to 20%. Source. Mobile‑friendly websites convert 40% higher on average. Source.

5. Offer Something of Value Early

Many visitors are not ready to buy or hire immediately. Offering something of value first helps start a relationship and keeps you in mind for when they are ready.

What to do:

• Provide a downloadable guide, short checklist or local resource that genuinely helps.
• Offer a quick, no‑obligation audit or consultation.
• Keep sign‑up forms short; name and email are usually enough.

Why it works:

Landing pages that focus on a single, valuable call to action can convert up to 371% higher than those with multiple competing options. Source.

A well‑built website is not a static showcase, it is a living system designed to attract, reassure and convert. By removing friction, demonstrating credibility, focusing on outcomes, improving performance and offering genuine value, your site becomes a powerful tool for consistent, measurable growth.

Get In Touch