Jones International offers day trips and coach holidays to destinations in the UK and Europe. Its customers need to do more than select a date: a booking can involve passengers, departure points, hotel rooms, payment balances, credit and gift vouchers. The company needed an online journey capable of handling those rules clearly and securely.
Pedwar designed and developed an e-commerce website with a bespoke booking system at its centre. Customers can find a suitable break, provide passenger information, reserve the relevant rooms and manage their booking through a secure account.
The website provides one coherent customer journey from browsing to account management, while translating Jones International’s booking rules into a system staff and customers can use. It is a strong example of why complex booking is an operational system rather than a simple calendar feature.
Explore Pedwar’s approach to CRM and booking systems, or talk to us about a booking process that has outgrown standard software.
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